For those who don’t have time: Starting in April 2026, Swisscom will increase many subscription prices by CHF 0.90 to CHF 1.90 per month. If you do not agree, you can cancel your contract free of charge.
The Swisscom price increase 2026 affects a large number of private customers in Switzerland. It was analysed by telecom expert Ralf Beyeler on moneyland.ch. As of 1 April 2026, monthly fees will rise—depending on the subscription—by up to CHF 1.90, corresponding to as much as 6.4%. The report was published on moneyland.ch and written by Ralf Beyeler. Swisscom and SRF also confirm both the timeline and the extent of the price changes.
What exactly is becoming more expensive?
The following products are primarily affected:
- Internet subscriptions: between 2.1% and 2.9%
- Mobile subscriptions: between 1.9% and 6.4%
- TV subscriptions: between 1.3% and 6%
Excluded from the increase are basic service offers, prepaid plans, and subscriptions for children or data‑only use. Swisscom will notify affected customers via their invoice or by e‑mail. Moneyland.ch confirms that depending on the subscription, additional costs may reach up to 6.4%.
Why are prices rising – and why this irritates many
Swisscom justifies the increase by citing declining revenues, a broader service offering, and massive investments (in 2025 alone roughly CHF 1.7 billion in Switzerland).
Our assessment
Many customers criticise the fact that Swisscom has been significantly more expensive than the competition for years. Moneyland.ch shows that comparable mobile, TV, and internet subscriptions cost less than half the price with many other providers:
- Unlimited mobile plan in Switzerland: under CHF 20 elsewhere – CHF 71.80 at Swisscom
- Same plan with 20GB roaming in Europe: about CHF 20 elsewhere – CHF 81.80 at Swisscom
- Slow internet (sufficient for a standard household): < CHF 30 elsewhere – CHF 66.80 at Swisscom
- Gigabit internet: from CHF 35 elsewhere – CHF 81.80 at Swisscom
This makes Swisscom’s official explanation appear insincere and merely a pretext for many users.
Numbers check: net profits & dividends
Swisscom’s financial results over the past years show that despite claims of “price pressure”, the company continues to generate high profits (source: Swissinfo.ch):
- 2022: net profit CHF 1.603 billion
- 2023: net profit CHF 1.711 billion (+6.7%)
- 2024: net profit CHF 1.541 billion (decline due to the Vodafone Italia acquisition)
The dividend remained stable for many years at CHF 22, with forecasts now indicating as much as CHF 26.
The Swiss state owns 51% of Swisscom and received CHF 581 million in dividends in 2024.
Conclusion
When profits remain high, dividends stay stable or rise, and at the same time prices increase, it is reasonable to suspect that the price hike has little to do with “public service costs”. It appears more linked to profit maximisation, benefitting both the Swiss Confederation and investors.
What does this mean for your wallet?
These price increases add up—especially for combination packages. Market comparisons show that many providers are significantly cheaper without any notable loss of comfort. Swisscom remains the most expensive option.
You do, however, have an important right:
If you do not accept the price increase, you may cancel your contract free of charge.
What should you do now?
Check your invoice
Watch for notifications about your subscription over the next few weeks.
Check your needs
Determine what speed, options, or additional features you truly need.
Compare alternatives
Use subscription comparison tools (e.g. moneyland.ch or dschungelkompass.ch). The savings potential is large.
Cancel if necessary
If you disagree with the increase, you can terminate your contract without penalties.
Stay on the Swisscom network – but pay less
If you want to keep using the Swisscom network, switch to Mocom, Wingo, or one of the many virtual operators that provide Swisscom network quality at much lower prices.
For internet access, Quickline is also worth a look, as it often offers attractive and fair deals.
Looking ahead
It remains unclear whether further price increases will follow. What is clear is that the official explanations are unconvincing given the high profits and stable dividends. Criticism of Swisscom’s approach is justified and is likely to continue.
